LABELEDBOLD EVENT 01
GRAND RAPIDS, MI.
HOUSE OF
BOLD.
OVERVIEW
NOT JUST ANOTHER EVENT.
Enter The House.
House of BOLD is a four-day luxury immersive experience where dance, fashion, photography and creative expression meet. Hosted in Grand Rapids, Michigan, the weekend brings together curated editorial sessions, Labeled BOLD content, and opportunities to connect with a community that celebrates individuality.
Open experiences meet ambassador-only programming, culminating in an exclusive Monday reserved for Club BOLD. Every detail is designed to feel intentional, expressive and unmistakably BOLD.
SCHEDULE
THE
WEEKEND.
FRIDAY
THE WELCOME PARTY.
Step inside the world of Labeled BOLD! We're kicking off House of BOLD with an exclusive open-house experience featuring in-store-only sales, interactive stations, ambassador meet-and-greets, and more. Explore the brand beyond the screen, connect with the BOLD community, and enjoy an immersive evening filled with fashion, creativity, and exclusive opportunities. Whether you're a longtime supporter or experiencing Labeled BOLD for the first time, this is your invitation to Live in BOLD.
SATURDAY
THE INTENSIVES.
More than a dancer. More than a model. Saturday is dedicated to growth, confidence, and empowerment through an immersive lineup of dance clinics, editorial posing classes, mental health workshops, and more. Designed to strengthen both the artist and the individual, these experiences go beyond technique to inspire creativity, build confidence, and encourage dancers to embrace their individuality. Because being BOLD isn't just about how you move. It's about who you become.
SUNDAY
THE MODEL
CALL.
Step in front of the camera and become the face of BOLD! Saturday is all about fashion, creativity, and confidence, featuring an exclusive Labeled BOLD model call with multiple editorial sets, videography coverage, wardrobe changes, and opportunities to model your favorite LB pieces. Experience a professional campaign-style photoshoot designed to celebrate individuality, showcase your personal style, and bring the world of Labeled BOLD to life.
MONDAY
THE CLUB
MEETING.
Reserved exclusively for our Club BOLD members, Monday is an invitation into the inner circle of Labeled BOLD. Get an exclusive first look at upcoming launches, unreleased collections, and never-before-seen sets, alongside private Club BOLD meetings and opportunities to help shape the future of the brand. A day dedicated to connection, collaboration, and celebrating the dancers who embody what it means to Live in BOLD. This isn't just membership. It's a seat at the table.
BE PART OF IT.
All-Inclusive Inevestment
Your House of BOLD investment grants you access to all experiences, activities, and opportunities offered throughout the weekend, from exclusive shopping events and editorial model calls to interactive experiences, educational intensives, and more. No individual session or clinic fees—just one investment for the full experience.
Public Admission: $200 | Labeled BOLD Ambassadors: $100
Please note that select clinics and experiences have limited capacities to ensure a personalized, high-quality experience. Spaces in these activities will be available on a first-come, first-served basis and are not guaranteed with admission. Club BOLD's exclusive Monday programming is reserved for Club BOLD members only.
